Barbara's Blog


Serenata Beach Club in South Ponte Vedra Beach, FL

Serenata Beach Club is a private club located on the Atlantic Ocean in South Ponte Vedra Beach, FL between St. Augustine and Ponte Vedra BeachSerenata Beach ClubSerenata at Twilight

I enjoy many social events here including Tuesday Trivia, live music on many Sundays during the summer, Ladies Luncheon, the Book Club, the Artist Series, dining, happy hour, the hot tub and the adults-only pool. I also appreciate that they don't have a meal minimum and there is a full exercise facility with many classes at no charge. I keep meaning to exercise and I do my best to avoid Kim Miller, the on-site personal trainer. Kim e-mails me and other members weekly with health information. See how I took the picture below outside of the room---too scared to even enter!

Exercise Room

Some of the classes held include Yoga, Pilates, Cardio Intervals, Fitness Circuits, and Aqua Aerobics.

When I was inducted as the 2007 President of the St. Augustine Regional chapter of the Women's Council of REALTORS (WCR), the installation was held atSerenata Beach Club. I think all the members remember the installation as during my "acceptance" speech an endangered Right Whale jumped out of the water. Yes, I lost all control of the meeting---gladly. It was so exciting! I guess she wanted to be part of the action. Cordel Crowley made sure all the arrangements were done to perfection for our lunch installation. He is assisting us with WCR's fundraiser in October to benefit WCR's education programs and breast cancer. The event is called Bratini and combines decorative bras sold at auction and modeled by men and Martini's. The event will be Oct. 23. More to come on that in another blog.

There are many activities planned for August. Hopefully this member's only link will work for you so you can view the August newsletter. Please leave me comments if it doesn't work and I will find a workaround.

There is golfing at Marsh Creek Country Club for Serenata Beach Golf Club (SBGC) members and guests on August 14th which reminds me that the club has established a golf club that competes in area tournaments. Additionally, members of Serenata have reciprocal rights with Marsh Landing Country Club in Ponte Vedra Beach, Florida for golf, tennis, dining, swimming, and fitness.

The August drink special is Malibu Punch which I had on Sunday---very sweet, but very good. Fantasy Football "education" will be this month, too so one will be prepared. Prime Rib Dinner Buffet will be August 14th, while on August 27th there will be Grill Out Under the Stars. The Ladies Luncheonthis month will feature fall fashions by ETCETERA. The Book Club will meet on August 11th and will discuss Dissolution by C.J. Samson.

Do you like physical challenges? On August 15th members will compete on the Jump Rope Competition. Additionally for ages 12 & up will be Kayaking (August 4th), Hiking (August 11th), and Biking (August 18th).

Serenata does so many special things for kids. On August 13th there will be the 3rd Annual Family Talent Show. August 20th members can go on a field trip to Sea World. There is also a Surf Camp and Serenata Kids Camp (ages 3-12) with fun events including a field trip to the Museum of Science & History (MOSH). I had a photo of the kid's activities room with Kelli Lojacono (she heads up the programs) and General Manager Steve Harrison, but the photo was not great so I thought I would like to keep them as friends.

Now, the picture of Sean, who made me a great strawberry/banana smoothie for this morning's Agent-to-Agent Breakfast, came out great. Bartender

The Agent-to-Agent Breakfast is held the first Wednesday of every month and is open to real estate professionals and site agents in northeast Florida (Jacksonville, Ponte Vedra, St. Augustine). It is a great opportunity to share one property with the group. It has been very beneficial for my business and it is nice of Serenata to provide this event at a nominal charge. The attendees do not need to be members of Serenata.

Agent to Agent Breakfast

Steve Harrison told me that one of the company's values is giving back to the community. He is on the board for the Council on Aging(COA). COA is also Serenata's charity. They sponsor a golf tournament and gala each year and raise about $50,000. Carol Hutnan, a Serenata staff member, teaches Brain Gym at COA. The entry fee for the annual Christmas Tree Lighting is a can of food that is donated to COA.

In addition to the Agent-to-Agent meeting there are other community events at Serenata that are open to non-members. The Economic Development Council(EDC) meets the second Thursday of each month. There is a church serviceat 9 a.m. every Sunday. Also, Serenata is where I (and obviously others!) go to vote.  Serenata also is a sponsor of the WCR's golf tournament each year.

Serenata is a lot like Cheers: Everyone knows your name. It is a fun, relaxing beach club and I urge you to check it out. There is not a dress code. I usually take my customers here for lunch to break up the day. It gives you a great feel for the lifestyle of our area.

Membership information can be found on their website.

Directions:From Ponte Vedra take Scenic & Historic A1A(aka 3rd Street) south past Sawgrass and Guana Research Reserve to 3175 S. Ponte Vedra. From St. Augustine, go over the Vilano Bridge, take a left on A1A and go a little over 3 miles to 3175 S. Ponte Vedra.

3175 South Ponte Vedra Blvd., Ponte Vedra Beach, Florida 32082


Barbara Jenness takes joy in assisting people in buying or selling their home or land in northeast Florida (St. Augustine, Ponte Vedra,  and Jacksonville). She is a community activist and leader serving as President of Friends of A1A 2008-2010, Past President of Scenic & Historic A1A in St. Johns County for over 10 years, and past vice-president of Vilano Beach Main Street (North Shores Improvement Association). She is a past president for WCR in St. Augustine and a member of South Ponte Vedra Civic Association, Porpoise Point, Serenata Beach Club, and Palencia. She founded and is a Past President of the St. Augustine Regional Council (StAR Council) to promote the St. Augustine area to individuals outside the region.

Awards: REALTOR of the Year, Businesswoman of the Year, SPIRIT Award Passion, Five-Star Best in Client Satisfaction-7 Years Winner

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Comment balloon 2 commentsBarbara Jenness • August 05 2009 06:20PM


Barbara, I get totally jealous reading some of the beach bloggers' posts, including this one!  We have to go four hours in bumber-to-bumper traffic to see the ocean!

Posted by Patricia Kennedy, Home in the Capital (RLAH Real Estate) over 10 years ago


Please come visit. I would enjoy showing you this wonderful beach club and enjoy our great fresh seafood.

Posted by Barbara Jenness, St. Augustine FL Real Estate (Barbara B. Jenness, P.A. - St. Augustine, FL) over 10 years ago